[youtube=http://www.youtube.com/watch?v=rD9Y6XAW_Rg]

Just in case you want a brief synopsis in writing.

1. Form an internal team to look at sustainability issues.

• Social – look at training/education, contributions to organizations, volunteer hours and social events — how much time or money was spent?
• Eco – look at waste elimination or recycling, energy use and safety.
• Economic –  how much biz do you keep locally and how much goes out of state?
• Set some benchmarks for where you’ve been and where you’d like to be.

2. Blog — create one if you don’t have one or be more consistent with one you might already have.

3. HTML Email newsletter — Relatively inexpensive programs such as Emma, Constant Contact or Mail Chimp can provide a much needed link to customers and employees.

4. Update your web site — add new links, new photos, revise or add new content.

5. Communication strategy — communicate your new sustainability plan and keep folks updated on progress; customers are also looking for “how tos”, educational info,  links to interesting articles and if you’re making a sales pitch keep it about “what’s in it for me.”

6. BONUS –  Social media — pick one, YouTube, Twitter, Facebook, LinkedIn and use this as a new, inexpensive communications and networking tool.

Be creative! There are a plethora of ways you can use the talent you currently have and online rersouces.