I just had to share it. It’s true, and the reason I’m a customer, but for some reason I just didn’t expect to see it in print. Or maybe I was just hoping not to. Why should I be shocked? Nothing is sacred, is it?
Hope that wasn’t too much information. This is the era of TRANSPARENCY after [...]
Archive for category Branding
A very informative video from Green Biz with various experts on “green” marketing and what’s happening for businesses with the high level of transparency today. Given all the various ratings, rankings and indices that businesses are responding to these days what does it take to be authentically “green” in the eyes of the consumer? There’s definitely [...]
I came across these “sins” at Brand Week from Gareth Kay, Modernista and Mark Lewis, DDB San Francisco from an account planning conference in San Diego. Number #4 is particularly apropos for all those companies trying to jump on the “green” wagon without anything to back it up.
Living by the old assumptions, especially focusing on specific brand definitions instead [...]
