In an increasingly product-centric market it is important to understand that consumer behavior is shifting away from brand loyalty. The web’s extreme flexibility and access to instant information has created a market place that allows consumers to be “seduced by the newness of the new”.  The brand sluts are making decisions based on “what’s in it for [...]

We often make mention to clients and prospects alike about the importance of getting to the heart of your brand, the brand promise, to effectively make connections with audiences. In this new world of mass collaboration based on openness, peering, sharing, and acting globally it is imperative that you understand your brand and where its headed. [...]