Last week I had a home energy audit conducted by REEis on the recommendation of a colleague in the sustainability/”green” field here in Phoenix. I had some idea of what to expect but the care and detail in the explanation of the process that David Robinson went into to ensure that I knew exactly what was happening was [...]

[youtube=http://www.youtube.com/watch?v=rD9Y6XAW_Rg]
Just in case you want a brief synopsis in writing.
1. Form an internal team to look at sustainability issues.

Social – look at training/education, contributions to organizations, volunteer hours and social events — how much time or money was spent?
Eco – look at waste elimination or recycling, energy use and safety.
Economic –  how much biz do you [...]

I had the pleasure today of attending a breakfast meeting with various interesting speakers one of which was a marketing/brand manager from Dial. A side conversation with him had me thinking about the ongoing ”green”marketing conversation.
I asked a question about “green” product attributes and he mentioned that many of their products have been green for quite some time but that they choose not to [...]