Whether you’ve completed our Green Audit or not, your communications and marketing tools would benefit from a Green Communications Audit. In fact, this is the perfect place to start if you’ve been trying to wrap your head around the green/sustainable conversation, its affects on your company, product and/or service, and how it can enhance your business.
The Green Communications Audit will thoroughly assess the position, message, graphics and production of your materials through a sustainability lens. This audit will assist you in taking practical steps towards greening your company’s message and your overall communications strategy.
Your Green Communications Audit includes the following components:
- Employee survey to gather viewpoints on current materials and web site
- Assessment of print and promotional costs and processes used
- Current materials review (internal & external) to explore adopting a “greener” approach that assesses your:
- Logo design
- Color palette and use of imagery
- Web presence
- Overall messaging
- Printed collateral – brochures/flyers, mailings, newsletters, promotional items
- Advertisting approach (printed vs. digital or online media)
- Final report of recommendations and assessments
- Simple adjustments that could be made
- Changes to turn the green corner for your company
- Green marketing grid – next steps based on Green, Greener, Greenest approaches
Is the Green Communications Audit the next step for you?
Download a PDF flyer of the Green Communications Audit.


