I recently completed Strategic Sustainability Consulting’s Green Audit certification program in Washington, D.C. and was very impressed with the President/Founder, Jennifer Woofter’s thoughtful and well-reasearched approach to conducting a green audit. Most impressive is the proprietary carbon calculator developed in collaboration with D.C. based think tank, Redefining Progress and San Francisco based, The Green Office. The [...]
[youtube=http://www.youtube.com/watch?v=rD9Y6XAW_Rg]
Just in case you want a brief synopsis in writing.
1. Form an internal team to look at sustainability issues.
Social – look at training/education, contributions to organizations, volunteer hours and social events — how much time or money was spent?
Eco – look at waste elimination or recycling, energy use and safety.
Economic – how much biz do you [...]
Shameless Green Marketing
Mar 24
I had the pleasure today of attending a breakfast meeting with various interesting speakers one of which was a marketing/brand manager from Dial. A side conversation with him had me thinking about the ongoing ”green”marketing conversation.
I asked a question about “green” product attributes and he mentioned that many of their products have been green for quite some time but that they choose not to [...]
